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This is My YouTube with Craig David
Project Type
Live event
Date
May 2022
Role
Lead Producer
Location
London, United Kingdom
Attendee numbers
50
Budget
Circa £150k
Agency
Cheerful Twentyfirst
Having being run virtually in 2021, This is My YouTube is aimed at C-Level advertisers who have grown up with broadcast and print advertising and do not currently have an affinity with YouTube and frequently misunderstand the platform. They recognise the need for digital advertising but do not see that YouTube offers anything different to the likes of Facebook and Instagram.
The event intended to create intimate conversations between senior advertisers and YouTube content Creators, to improve brand affinity and increase consideration of using YouTube as an advertising channel within media plans.
